Blogs - Caspia Consultancy Ltd

Feeding the Monster – The Tyranny of Big Numbers

by Pam Vick | Nov 27, 2023 | Advertising, Marketing Budgets and Spend, Media Planning, Research and Trends, White Papers & Thinkpieces

Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. "This session is all about looking at the world of audience measurement from an advertising,...

The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023

by Pam Vick | Nov 13, 2023 | Business Development, Consumer Trends, Entrepreneurs and Founders Tips, Marketing Plans, Media Planning, Non Exec Directors, Research and Trends, SMEs, White Papers & Thinkpieces

When: November 16, 2023 14:00 EST, GMT, and SST Where: Virtual Session Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...

Celebrating 46 Years in Marketing – by ChatGPT

by Pam Vick | Nov 7, 2023 | AI Artificial Intelligence

So I thought it might be fun on my birthday (don't ask, I've decided to act my shoe size not my age from now on, sorry Prince) to ask ChatGPT to write this week's blog. My prompts were "celebrate 46 years in marketing on my birthday, and make it funny". After all, if...

Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

by Pam Vick | Oct 3, 2023 | Business Development, Creative & Content Development, Marketing Budgets and Spend, Marketing Targeting, Marketing Tracking and ROI, Research and Trends

Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...

9 Powerful ChatGPT Prompts for Marketing

by Pam Vick | Sep 25, 2023 | AI Artificial Intelligence, Creative & Content Development, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Brochures & Collaterals, Marketing Technology, Online Marketing

ChatGPT can be a powerful tool for marketers, helping you to work smarter and save time in lots of different ways. But just like working with human colleagues, the trick to getting the most from this AI is knowing how to communicate clearly, so it understands exactly...

4 Misconceptions About Social Listening and How to Get It Right

by Pam Vick | Sep 6, 2023 | Digital Marketing, Entrepreneurs and Founders Tips, Marketing Channels, Online Marketing, Research and Trends, SMEs, Social Media

Social listening (i.e., tuning into social media conversations about or adjacent to brand culture) is considered by nearly 61% of US businesses to be part of their social media marketing strategy, according to a May 2022 report from Social Media Today and Meltwater....

Google is Fixing its AI-driven Search Experience, but Experts Say it Needs to do More

by Pam Vick | Aug 30, 2023 | AI Artificial Intelligence, Marketing Technology, Online Marketing, SEO Search Engine Optimisation

Since Google debuted its Search Generative Experience (SGE) AI-based interface in beta three months ago, it’s made a lot of updates to alleviate early concerns from testers. “It hasn’t improved as much as I think it needs to to be a viable product anytime this year,”...

Be More Carole

by Pam Vick | Aug 24, 2023 | Advertising, Company Culture, Entrepreneurs and Founders Tips, Ethics, Marketing Budgets, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media, Media Planning

The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...

How to Create a Marketing Plan for your Publication (and how NOT to!)

by Pam Vick | Aug 8, 2023 | Advertising, Branding, Marketing Channels, Marketing Plans

How to create a marketing plan for your publication (and how NOT to!) In August's Impress Insights newsletters, Business Development and Marketing Consultant Pam Vick walks through the dos and don'ts of a good marketing plan for new publishers looking to build an...

The Cookieless Future: Online Privacy Concerns in 2023

by Pam Vick | Aug 2, 2023 | Data Protection & GDPR, Digital Marketing, Entrepreneurs and Founders Tips, Legal Issues, Marketing Channels, Marketing Law, Marketing Technology, Marketing Tracking and ROI, Online Marketing, Privacy Laws, Website Development

It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...

Threads: Twitter Threatens Legal Action Over Meta’s New App

by Pam Vick | Jul 7, 2023 | Business Protection, Competitive Tracking, Digital Marketing, Legal Issues, Marketing Channels, Social Media

Twitter is considering legal action against Meta over its fast-growing rival app Threads. Article from the BBC. Threads, which was launched to millions on Wednesday, is similar to Twitter and has been pitched by Meta bosses as a "friendly" alternative. Twitter's Elon...

Social Media Usage by Generation

by Pam Vick | Jun 26, 2023 | Digital Marketing, Marketing Channels, Online Marketing, Research and Trends, Social Media

TikTok’s for teens, Facebook’s for moms, and millennials still love Insta best, right? We all know different generations use social media differently. But is it really as simple as that? Take the guesswork out of your social strategy, and learn the how and why behind...