The Most Photographed Brands of 2020 to date

The Most Photographed Brands of 2020 to date

Brandwatch recently analyzed – or analysed if you’re in the UK 🙂 – 40 million images containing logos, to find the most photographed brands to date in 2020. The power of images has been well documented for decades but, with the democratisation of...
Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

This weeks blog comes with thanks to our friends at The Cog Blog.  As they put it: “The competition to be number one in the spreader-of-hate-and-discrimination stakes is intense. Twitter seemed to have it pretty well sewn up going into the final stages but a...
Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...
High Court narrows Sky’s trade mark protection and criticises the use of trade marks as a weapon

High Court narrows Sky’s trade mark protection and criticises the use of trade marks as a weapon

A very interesting article last week from the Intellectual Property team at Osborne Clark. On 29 April 2020, the English High Court handed down its eagerly awaited judgement in Sky plc v SkyKick UK Ltd, holding that Sky has succeeded in its claim of infringement by...
Should I reduce my marketing budget due to coronavirus?

Should I reduce my marketing budget due to coronavirus?

No. Well, I would say that, wouldn’t I? There are actually many, many research reports over th years that have proced conclusively that business who continue to invest in marketing always (always) come out of a recession stronger than their competitors. Thnaks...