3 Reasons Small Businesses Need Marketing Agencies Now More Than Ever

3 Reasons Small Businesses Need Marketing Agencies Now More Than Ever

Looking at the responses to a CallRail survey of 600 US-based small- to medium-sized businesses across various industries, confirmed what we already knew: the pandemic forever changed business as we knew it (doh!). But we didn’t expect so much of the news to be good....
Nielsen Annual Marketing Report: Era of Adaptation

Nielsen Annual Marketing Report: Era of Adaptation

As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
“News is something somebody doesn’t want printed; all else is advertising.”

“News is something somebody doesn’t want printed; all else is advertising.”

Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
Five Ways To Reach Customers With Disabilities

Five Ways To Reach Customers With Disabilities

Increasingly for businesses, factoring in the needs of disabled customers from the start is becoming a crucial part of product development. Yet this huge market – the so-called “Purple pound” – remains largely untapped as many firms are failing...
An Industry Not At Ease

An Industry Not At Ease

This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...