Getting Paid Non Exec Board Roles – Caspia Founder Pam Vick speaks at Nurole event

Getting Paid Non Exec Board Roles – Caspia Founder Pam Vick speaks at Nurole event

We’ve heard that landing paid non-executive roles is seven times more difficult than securing C-suite positions, and the landscape and opportunities are often not well understood. Join us to gain insight into where these roles are, the specific skills required,...
Some Thoughts on AI in Marketing

Some Thoughts on AI in Marketing

One of the boards I sit on recently asked me to jot down a few thoughts on how AI can help marketers……… The most common uses in marketing currently involve summarising long reports (e.g. market entry reports, country sector reports) and drafting...
Advertising: Who Cares?

Advertising: Who Cares?

The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
4 Steps to Mitigate Brand Safety in 2024

4 Steps to Mitigate Brand Safety in 2024

Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...