Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...
Words matter. We all know that and yet within the media world we use the same word to mean different things. Further, and worryingly we don’t let on that this is the case, thus causing confusion and misunderstandings. Take the simplest thing. We speak of digital...
This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
This week’s blog comes from a piece from back in April, in The Cog Blog, which regular readers will know is a favourite of mine (and written by a good friend and ex-colleague). I’ve been meaning to feature (steal!!) it for a while. Advertisers advertise in...
