Supercharge Marketing Performance in the Cookieless Era

Supercharge Marketing Performance in the Cookieless Era

The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.  Organisations that have made the shift to first-party data collaboration are achieving...
Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
The Cookieless Future: Online Privacy Concerns in 2023

The Cookieless Future: Online Privacy Concerns in 2023

It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...
Stuff That Bugs Brian….

Stuff That Bugs Brian….

This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
Take Command of your Brand

Take Command of your Brand

Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...