Learn From the Mistakes of Others – They’re All Around Us.

by Pam Vick | Apr 19, 2021 | Advertising, Digital Marketing, Marketing Budgets and Spend, Marketing Plans, Marketing Targeting, Media, SMEs, Social Media

This week’s blog is once againm shamelessly stealing from a recent Cog Blog all about how it’s rather fun to watch today’s experts repurpose, re-polish and resurrect ideas from the past – even those that failed the first time around. I worked with Brian Jacobs, who...

Diversity in Online Advertising

by Pam Vick | Mar 29, 2021 | Advertising, Creative Development & Advertising, Digital Marketing, Diversity in Marketing, Marketing Targeting, Social Media

People want to see the true diversity of their communities depicted more often – and more accurately – across many areas, including race, gender, sexual orientation and people with disabilities. These expectations apply to brands’ full range of marketing,...

I Need a [Insert Coping Mechanism]

by Pam Vick | Mar 25, 2021 | Covid19 Working at Home, Mental Health at Work, PR & Media Projects, Research and Trends, SMEs, Social Media

So it’s Thursday. We’ve almost made it to the end of the week, and in this week’s blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you’ve had a week anything like ours, you’ll probably spot a...

Gen X – Internet Users 38-56. Attitudes and Behaviours.

by Pam Vick | Mar 17, 2021 | Digital Marketing, Marketing Plans, Marketing Targeting, Research and Trends, SMEs, Social Media, White Papers & Thinkpieces

GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group.  They are completely free to download (except for handing over a little data about yourself/your business) and...

Vicarious Living in Lockdown

by Pam Vick | Mar 2, 2021 | Covid19 Working at Home, Mental Health at Work, Research and Trends, Social Media, White Papers & Thinkpieces

A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...

Free Resources to Check Out – Social Media Industry Benchmarks and Regional Insights

by Pam Vick | Jan 18, 2021 | Business Development, Digital Marketing, Research and Trends, Social Media

Uncover the latest social media marketing trends based on the most recent platform benchmarks (Facebook and Instagram) data from Socialbakers – these are completely free once you input your email address (you can always easily unsubscribe from mailings later...