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Bots Don’t Buy Stuff

Bots Don’t Buy Stuff

by Pam Vick | Jun 21, 2022 | Advertising, Digital Marketing, e-commerce, e-tail, Marketing Plans, Marketing Tracking and ROI, Media, Research and Trends, Social Media

This week’s blog comes from a piece from back in April, in The Cog Blog, which regular readers will know is a favourite of mine (and written by a good friend and ex-colleague). I’ve been meaning to feature (steal!!) it for a while. Advertisers advertise in...
Do Instagram Hashtags Help with Post Impressions?

Do Instagram Hashtags Help with Post Impressions?

by Pam Vick | Jun 14, 2022 | Digital Marketing, Entrepreneurs and Founders Tips, Online Marketing, Research and Trends, SMEs, Social Media

  Recently (March 2022), Adam Mosseri, the head of Instagram, said in one of his Stories that Instagram hashtags don’t “really” help with post distribution. Social Insider has analyzed 75,361,233 Instagram posts published between March 2021 and...
Facebook Can’t Shake Its Teen Problem…. But Its User Base Is Actually Getting Younger

Facebook Can’t Shake Its Teen Problem…. But Its User Base Is Actually Getting Younger

by Pam Vick | Mar 22, 2022 | Research and Trends, Social Media

Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022. But in a surprising twist, the average age of a Facebook user is starting to decrease. The latest US data is likely to be reflected globally. Facebook will lose 1.5 million...
An e-Book and a Playbook on Conversion and ROI Tips

An e-Book and a Playbook on Conversion and ROI Tips

by Pam Vick | Mar 1, 2022 | Business Development, Digital Marketing, Marketing Plans, Marketing Tracking and ROI, SMEs, Social Media

How to Convert More Leads Into Customers 80% of leads never convert to sales, mainly due to a lack of streamlined nurturing strategies and tactics. However, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost — how’s that for a...
The Biggest Social Media Trends for 2022

The Biggest Social Media Trends for 2022

by Pam Vick | Feb 15, 2022 | Cultural Differences in Marketing, Digital Marketing, Marketing Channels, Research and Trends, Social Media

Regular readers of this blog will know that we are great fans of GWI’s reports. All figures in this latest 38 page report on global social edia trends in 2022 are drawn from GWI’s online research among internet users aged 16-64. Their figures are representative...
Facebook Can’t Shake Its Teen Problem…. But Its User Base Is Actually Getting Younger

Facebook Shares Publisher Dos and Don’ts to Avoid Content Demotion

by Pam Vick | Jan 10, 2022 | Digital Marketing, Entrepreneurs and Founders Tips, Media, Social Media

Facebook has revealed for the first time how it decides what “problematic or low-quality” content should be demoted in its News Feed. The social media giant has often been criticised for not being transparent enough with decisions about what posts it effectively hides...
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