How has consumer behavior changed, and what does this mean for brands?

The rising cost and prices in many sectors have a significant influence on how consumers buy and also how brands operate. People are looking for ways to save money, and the high energy prices are forcing many to rethink their buying decisions.

How are consumers talking online about the rising cost of living? What measures are they planning to take, and what does this mean for brands? To answer these questions, Brandwatch analysed over 8 million online consumer conversations about the cost of living in English, French, German, Italian, and Spanish. In this report, they uncover: