The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some. Organisations that have made the shift to first-party data collaboration are achieving...
Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...
Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce...
How has consumer behavior changed, and what does this mean for brands? The rising cost and prices in many sectors have a significant influence on how consumers buy and also how brands operate. People are looking for ways to save money, and the high energy prices are...
