Key Marketing Trends & News (April 2026): AI Shift from Hype to Results: AI is moving from a feature to a core brand story, with companies like Samsung and Coca-Cola deepening its integration in both marketing and product development. “Agentic”...
The Advertising: Who Cares? Summit took place on October 16th at The Vue Cinema, Leicester Square. From the link below you can find details of all the speakers, along with the decks (and where appropriate videos) they presented on the day....
Below is text from an important Linked In post from Jake Dubbins, the Co-Founder and Co-Chair at the Conscious Advertising Network. I was there too and it was both inspirational and horrific at the same time. My hope is that this film (in cinemas and Ch4 in March)...
1. AI Moves from “Tool” to “Infrastructure” From Hype to Utility: AI is now a “silent utility,” embedded in everyday workflows for predictive media planning, sentiment-led creative variations, and real-time ad adaptation. The...
The below posts from Linked In summarise what we are up to on October 16th. Caspia’s Pam Vick will be leading the “Funding Quality Media” workstream. Advertising: Who Cares? There seems to be a mounting chorus of concern about the direction of the...
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here’s an example from a recent update from May 4th 2025. It’s quite US centric but a lot applies globally: Mark Zuckerberg...
