Google’s Update Targets Spam, But Marketers Can Still Use AI

Google’s Update Targets Spam, But Marketers Can Still Use AI

Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce...
Should You Be Using TikTok For B2B Marketing?

Should You Be Using TikTok For B2B Marketing?

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s  B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
9 Powerful ChatGPT Prompts for Marketing

9 Powerful ChatGPT Prompts for Marketing

ChatGPT can be a powerful tool for marketers, helping you to work smarter and save time in lots of different ways. But just like working with human colleagues, the trick to getting the most from this AI is knowing how to communicate clearly, so it understands exactly...
The Cookieless Future: Online Privacy Concerns in 2023

The Cookieless Future: Online Privacy Concerns in 2023

It was in 2020 that Google dropped the bombshell it would be blocking third party cookies on its Chrome browser by 2022. This phase out was delayed (twice, in fact) as the tech giant took more time to test its Sandbox Privacy solution. For the time being, third party...