Five Gen Z Trends Shaping the Future of Brand Engagement

Five Gen Z Trends Shaping the Future of Brand Engagement

Gen Zers 18–24 are reshaping the way brands connect with consumers   Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
Stuff That Bugs Brian….

Stuff That Bugs Brian….

This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
Take Command of your Brand

Take Command of your Brand

Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
Does Your Brand or Service Target Gen Z?  Do You Even Know Who Gen Z Are?

Does Your Brand or Service Target Gen Z? Do You Even Know Who Gen Z Are?

Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
How To Mitigate Risk & Reduce Business Energy Costs

How To Mitigate Risk & Reduce Business Energy Costs

We know that many clients and readers of our blog are suffering from the extreme rises in business energy costs over the past 6 months, especially those of you in high energy usage sectors such as manufacturing and engineering. Our client Advantage Utilities  produces...