Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce...
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
ChatGPT can be a powerful tool for marketers, helping you to work smarter and save time in lots of different ways. But just like working with human colleagues, the trick to getting the most from this AI is knowing how to communicate clearly, so it understands exactly...
The arrival of ChatGPT last year sent a rare shiver through Google’s spine. For years the company had positioned itself as a leader in the development in artificial intelligence. Suddenly, though, a product from the upstart OpenAI rocketed to tens of millions of...
No serious advertiser ever runs a campaign on a single communications channel. This is as true today as it ever was – every campaign uses a combination, for very good reason. The channels concerned may not all be paid advertising per se, although of course many are....
From chatbots to deepfakes, here is the lowdown on the current state of artificial intelligence. Barely a day goes by without some new story about AI, or artificial intelligence. The excitement about it is palpable – the possibilities, some say, are endless. Fears...
