Key Marketing Trends & News (April 2026): AI Shift from Hype to Results: AI is moving from a feature to a core brand story, with companies like Samsung and Coca-Cola deepening its integration in both marketing and product development. “Agentic”...
Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis...
So what’s everyone talking about in marketing at the moment? As of today, July 1st 2025, top marketing trends include a stronmg focus on AI, short-form video, influencer marketing and personalised content. Additionally, sustainability and social responsibility...
Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
Google’s latest core update took direct aim at generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on decluttering spam from search. Google is targeting sites using generative AI to mass produce...
