4 Steps to Mitigate Brand Safety in 2024

4 Steps to Mitigate Brand Safety in 2024

Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
Supercharge Marketing Performance in the Cookieless Era

Supercharge Marketing Performance in the Cookieless Era

The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.  Organisations that have made the shift to first-party data collaboration are achieving...
Should You Be Using TikTok For B2B Marketing?

Should You Be Using TikTok For B2B Marketing?

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s  B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
The Top 10 Digital Marketing Trends For 2024

The Top 10 Digital Marketing Trends For 2024

The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023

The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023

When:      November 16, 2023  14:00 EST, GMT, and SST Where:     Virtual Session   Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...
Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

Over 60% of UK Marketers Believe Consumer Segmentation is Outdated and Oversimplified

Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...