Take Command of your Brand

Take Command of your Brand

Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
Does Your Brand or Service Target Gen Z?  Do You Even Know Who Gen Z Are?

Does Your Brand or Service Target Gen Z? Do You Even Know Who Gen Z Are?

Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
Fast-Track Your Competitive Research in 10 Steps

Fast-Track Your Competitive Research in 10 Steps

Tracking the competition is a tough job. Similarweb’s 10-step guide shows you how to do it quickly so you can take on the competition. You’ll learn how to: Track the industry leaders to see how they’re staying on top Create a head-to-head comparison of...
Apple Ad Revenues Skyrocket Amid Privacy Changes

Apple Ad Revenues Skyrocket Amid Privacy Changes

Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year in the last quarter of 2021 to a record $19.5 billion, according to its earnings report released in January 2022. Overall, company revenues rose 11% to $123.9...