Trying to understand where your website stands in terms of AEO is extremely confusing at the moment – literally hundreds of tools, all saying they are the best, free trials, techspeak, where to start? The best I have found after trying a LOT so far is...
Key Marketing Trends & News (April 2026): AI Shift from Hype to Results: AI is moving from a feature to a core brand story, with companies like Samsung and Coca-Cola deepening its integration in both marketing and product development. “Agentic”...
This month’s blog comes thanks to and with the kind permission of Business Coach Jo James of Amber Life. Her first newsletter of 2026 landed in my inbox a few days ago and her tips for defining success on your terms in 2026 are excellent. Since I couldn’t...
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here’s an example from a recent update from May 4th 2025. It’s quite US centric but a lot applies globally: Mark Zuckerberg...
Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
