Should You Be Using TikTok For B2B Marketing?

Should You Be Using TikTok For B2B Marketing?

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s  B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
The Top 10 Digital Marketing Trends For 2024

The Top 10 Digital Marketing Trends For 2024

The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023

The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023

When:      November 16, 2023  14:00 EST, GMT, and SST Where:     Virtual Session   Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...