How Women Do It: Spotlight on Female Leaders

by Pam Vick | Apr 5, 2021 | Advertising, Business Development, Case Studies, Creative Development & Advertising, Digital Marketing, Diversity in Marketing, Entrepreneurs and Founders Tips, Marketing Plans, Research and Trends

Happy Bank Holiday Monday to those readers in the UK. I’m staying disciplined and getting the weekly blog out regardless of how much I’d rather be lounging around doing nothing. Let’s see how long the discipline lasts once lockdown eases and the pubs...

I Need a [Insert Coping Mechanism]

by Pam Vick | Mar 25, 2021 | Covid19 Working at Home, Mental Health at Work, PR & Media Projects, Research and Trends, SMEs, Social Media

So it’s Thursday. We’ve almost made it to the end of the week, and in this week’s blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you’ve had a week anything like ours, you’ll probably spot a...

Gen X – Internet Users 38-56. Attitudes and Behaviours.

by Pam Vick | Mar 17, 2021 | Digital Marketing, Marketing Plans, Marketing Targeting, Research and Trends, SMEs, Social Media, White Papers & Thinkpieces

GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group.  They are completely free to download (except for handing over a little data about yourself/your business) and...

Vicarious Living in Lockdown

by Pam Vick | Mar 2, 2021 | Covid19 Working at Home, Mental Health at Work, Research and Trends, Social Media, White Papers & Thinkpieces

A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...

What Do We Know About Today’s Consumers?

by Pam Vick | Feb 22, 2021 | Advertising, Business Development, Business Workshops, Creative Development & Advertising, Digital Marketing, Marketing Plans, Research and Trends

A really helpful and interesting report this month, for marketers like me at least,  from Global Web Index. What do we know about today’s consumer? 50% research brand or products via search engines, and 41% via social networks Digital consumers have on average 3.2...

Company culture is not a foosball table.

by Pam Vick | Feb 15, 2021 | Branding, Company Culture, Entrepreneurs and Founders Tips, Mental Health at Work, Non Exec Directors, Research and Trends

I was talking today with a founder who really walks the walk in terms of a truly “self-managed” company culture based on trust and transparency. We discussed among other things how it’s a shameful truth that it’s taken Covid to make many if not...