4 Steps to Mitigate Brand Safety in 2024

4 Steps to Mitigate Brand Safety in 2024

Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
Supercharge Marketing Performance in the Cookieless Era

Supercharge Marketing Performance in the Cookieless Era

The cookieless era is upon us, and the time to act is now. What many see as a challenge, is instead potentially a catalyst to enhance business performance according to some.  Organisations that have made the shift to first-party data collaboration are achieving...
Should You Be Using TikTok For B2B Marketing?

Should You Be Using TikTok For B2B Marketing?

B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s  B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...