B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose. That’s according to new research from enterprise...
The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...
The tech industry is still hurting. Valuations are tumbling. Layoffs abound, and venture capital deal value is down. Plus, most consumers aren’t “tech geeks,” so we have “to remind ourselves that people aren’t interested in [the] new technologies themselves....
