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Happy Holidays, wherever you are enjoying them!

Happy Holidays, wherever you are enjoying them!

by Pam Vick | Nov 25, 2019 | Creative Development & Advertising, Marketing Brochures & Collaterals, SMEs

 I know, I know, it’s not quite December yet but I’m so busy with client Christmas and Happy Holiday cards that I wanted to get my own message out before I forget. This year Caspia will be spending Christmas Day in Bali, Indonesia …whoop whoop!...
…….but if You Really, Really Do Need A Brochure

…….but if You Really, Really Do Need A Brochure

by Pam Vick | Nov 11, 2019 | Creative Development & Advertising, Marketing Brochures & Collaterals

“I do really, really need a brochure.” So in a previous post I explained that in my experience, most clients who ask for a brochure don’t really need one; they generally need something else. BUT if after discussion we decide that actually you DO need...
Online Advertising: Where Does Relevance Stop and Stalking Start?

Online Advertising: Where Does Relevance Stop and Stalking Start?

by Pam Vick | Sep 30, 2019 | Advertising, Creative Development & Advertising, Digital Marketing

Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings – it’s all...
Evening Standard Competition – the Result!

Evening Standard Competition – the Result!

by Pam Vick | Sep 4, 2019 | Advertising, Creative Development & Advertising, PR & Media Projects

I really enjoyed being one of the judges on this Evening Standard cover wrap competition and it was great to see the winning entry from FCB Inferno and Valspar with such a fantastically timely cover wrap yesterday! The other judges including Ben Walker from Who Wot...
Evening Standard Wrap Competition to include Caspia’s Pam Vick as one of the judges

Evening Standard Wrap Competition to include Caspia’s Pam Vick as one of the judges

by Pam Vick | Jun 20, 2019 | Creative Development & Advertising, PR & Media Projects

 Own. The. Day. Evening Standard Wrap Competition to feature Pam Vick of Caspia as one of the judges. Want to broadcast to 2.4 million London commuters with a cover wrap? Want to own the London day on the capital’s iconic newsbrand, The Evening Standard?It’s time for...