Pinterest, the visual content sharing platform is on the rise in popularity again for the first time in years, but how can you actually use it as part of your wider marketing plan? Pinterest summarises itself perfectly – a visual search engine, guiding its 433...
From chatbots to deepfakes, here is the lowdown on the current state of artificial intelligence. Barely a day goes by without some new story about AI, or artificial intelligence. The excitement about it is palpable – the possibilities, some say, are endless. Fears...
Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Meltwater has studied algorithm updates,...
Today’s blog is about collaboration, and the benefits of working together. It’s taken from a 2022 blog by Brian Jacobs of The Cog Blog. Like Brian (and indeed with him), I worked at Leo Burnett for many years, so the below really resonated with me. I...
This morning I received an email newsletter from a “competitor” ( at least in terms of some of the services we provide). I don’t remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data...
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob’s message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should...
