Latest update from Advertising: Who Cares? First, welcome to all of our new supporters. We are now over 600 in number, with new people joining pretty well every day. We have supporters in all of the major ad markets, and from all sides of the industry. Next, we want...
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
Relationships, Dear Boy… Harold Macmillan, UK Prime Minister in the 1960s was once asked by a journalist what was the most difficult thing about being Prime Minister. His reply: “Events dear boy, events.” It may be unfashionable to say so but the most difficult thing...
“I do really, really need a brochure.” So in a previous post I explained that in my experience, most clients who ask for a brochure don’t really need one; they generally need something else. BUT if after discussion we decide that actually you DO need...
Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings – it’s all...
I really enjoyed being one of the judges on this Evening Standard cover wrap competition and it was great to see the winning entry from FCB Inferno and Valspar with such a fantastically timely cover wrap yesterday! The other judges including Ben Walker from Who Wot...
