Marketing is operating in an environment defined by transformation and speed. Teams face more signals, more pressure and greater scrutiny on their decisions. Speed itself is not the problem. Uninformed speed is. Do marketers have the core marketing knowledge needed to...
Trying to understand where your website stands in terms of AEO is extremely confusing at the moment – literally hundreds of tools, all saying they are the best, free trials, techspeak, where to start? The best I have found after trying a LOT so far is...
Key Marketing Trends & News (April 2026): AI Shift from Hype to Results: AI is moving from a feature to a core brand story, with companies like Samsung and Coca-Cola deepening its integration in both marketing and product development. “Agentic”...
The Advertising: Who Cares? Summit took place on October 16th at The Vue Cinema, Leicester Square. From the link below you can find details of all the speakers, along with the decks (and where appropriate videos) they presented on the day....
Below is text from an important Linked In post from Jake Dubbins, the Co-Founder and Co-Chair at the Conscious Advertising Network. I was there too and it was both inspirational and horrific at the same time. My hope is that this film (in cinemas and Ch4 in March)...
1. AI Moves from “Tool” to “Infrastructure” From Hype to Utility: AI is now a “silent utility,” embedded in everyday workflows for predictive media planning, sentiment-led creative variations, and real-time ad adaptation. The...
