Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020

This weeks blog comes with thanks to our friends at The Cog Blog.  As they put it: “The competition to be number one in the spreader-of-hate-and-discrimination stakes is intense. Twitter seemed to have it pretty well sewn up going into the final stages but a...
Customer Service Areas Companies Need to Watch to Avoid Losing Business.

Customer Service Areas Companies Need to Watch to Avoid Losing Business.

Today, as more and more businesses get to open their doors here in the UK after a long 3 months, we’re looking at the customer service areas companies need to watch to avoid losing business, based on research by Brandwatch who surveyed 4,092 adults from...
Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Good Marketing Spend Management – a key skill amid the Covid-19 downturn

Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...
Should I reduce my marketing budget due to coronavirus?

Should I reduce my marketing budget due to coronavirus?

No. Well, I would say that, wouldn’t I? There are actually many, many research reports over th years that have proced conclusively that business who continue to invest in marketing always (always) come out of a recession stronger than their competitors. Thnaks...