The Top 10 Digital Marketing Trends For 2024

The Top 10 Digital Marketing Trends For 2024

The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023

The Biggest Global Consumer Trends in 2024, Webinar November 16th 2023

When:      November 16, 2023  14:00 EST, GMT, and SST Where:     Virtual Session   Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...
Be More Carole

Be More Carole

The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...
E-Books for Scale-Ups from Boardroom Advisors

E-Books for Scale-Ups from Boardroom Advisors

Our very own Pam Vick has a Non Exec Director role on the boards of several companies and we work with many scale-ups too as board advisors. Some of ths work is as a regional advisor for Boardroom Advisors. Boardroom Advisors provides experienced Part-time Directors....
Where is Marketing Headed in 2023?

Where is Marketing Headed in 2023?

Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”. Meltwater has studied algorithm updates,...