Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
When: November 16, 2023 14:00 EST, GMT, and SST Where: Virtual Session Which consumer trends are set to impact brands in 2024? How can you get ahead of them to nail your marketing, product, and business strategy? Join GWI for an unmissable webinar...
The blog post below is the latest from our friends at The Cog Blog. I would draw your attention in particular to this thought: Great media thinking has always been about putting your client’s messages in those places most likely to drive a return, to which I would...
How to create a marketing plan for your publication (and how NOT to!) In August’s Impress Insights newsletters, Business Development and Marketing Consultant Pam Vick walks through the dos and don’ts of a good marketing plan for new publishers looking to...
Our very own Pam Vick has a Non Exec Director role on the boards of several companies and we work with many scale-ups too as board advisors. Some of ths work is as a regional advisor for Boardroom Advisors. Boardroom Advisors provides experienced Part-time Directors....
