The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences.

2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has tapped into subject matter experts and dug deep into the data to give you all the insights.

They’ve uncovered the top ten trends that will define marketing in the coming year. In this report, you will find:

  • Data-based insights about why these trends matter (now and in the future)
  • Inspiring stories of successful campaigns from brands already engaging with the trends
  • Actionable tips to level up your strategies today