Funding Quality Media – Advertising: Who Cares?

Funding Quality Media – Advertising: Who Cares?

by | Sep 3, 2025 | Advertising, Creative Development & Advertising, In the Boardroom, Marketing Budgets, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Media Planning, Non Exec Directors

Caspia’s Pam Vick is leading the Advertising: Who Cares? workstream on “Funding Quality Media” at our event on October 16th, with a staggeringly well qualifed group of media owners, agencies and clients including Jamie Credland, Sarah Jones, Gordon...

Google Looks to AI Paywall Option, Claims Report

by | Apr 6, 2024 | AI Artificial Intelligence, Business Costs & Overheads, Digital Marketing, e-commerce, e-tail, Entrepreneurs and Founders Tips, In the Boardroom, Marketing Budgets, Media Planning, Mobile Marketing, Online Marketing, SEO Search Engine Optimisation, SMEs, SMS Marketing

Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...