Pam Vick Caspia Consultancy presenting
Pam Vick Founder and MD, Caspia Marketing Agency
Pam Vick Marketing Consultant

We commissioned Pam almost a year ago to work with the senior management team at Advantage Utilities to help us plan and implement our ambitious growth plans for the business. As a business development and marketing advisor she has helped us to transform our approach to business development and has delivered a demonstrable return on investment in the 8 months that these plans have been operational, even in light of challenging Covid-19 conditions. I would not hesitate to recommend her to any organisation looking for a Board Advisor, NED or consultant in terms of business development.”

Peter Foster

Non Executive Director and part-time CFO, Advantage Utilities

As a NED on the board I chair, Pam is a great asset. An enthusiastic, conscientious, collegiate contributor with a clear focus, intellectual energy and sound judgement. She’s also great fun!

Walter Merricks, CBE


I’m recommending Pam for her great work as a Trustee and advisor to the British Ecological Society. We are currently developing our new strategic vision for the organisation for the next 3 years and Pam has really helped us gain deeper insights, new perspectives and identify future opportunities. We couldn’t have done that without her expert skills and knowledge.

Hazel Norman

CEO, The British Ecological Society

“Pam has been fantastic help for us and I wouldn’t hesitate to use her or Boardroom Advisors in the future.”

Warren Foot

Managing Partner, Fulcrum

Pam has operated to a great extent as an informal NED for me and the other board members of WOB UK for many years, since the very earliest days, and I consider her to be an invaluable sounding board. So it’s been fantastic to see her formal NED, Trustee and Board Advisory portfolio take off. She has been involved with WOB since the beginning, initially as a business development advisor and marketing specialist, and was instrumental in helping us to set up and grow our digital marketing programmes in particular. She also worked very closely with me on our PR and media outreach in the early days, helping us to get to the point where regular coverage on the BBC and in publications like the FT and Sunday Times became a reality not an aspiration. I know that Pam is keen to expand her NED portfolio in the next 12 months and I can wholeheartedly recommend her.

Fiona Hathorn

Founder and CEO, Women on Boards UK

Pam is a hugely experienced marketing consultant who works with a range of clients from a central London solicitors practice to global property companies. Everything she does is based on sound research, great consumer insights and marketing plans that are rigorously tested and refined. She is also one of the most energetic people you could ever hope to work with

Jonathan Bannister

Facilitator, Speaker, Strategist and Coach, Make Happy, FRSA

Smart, curious and supportive board member. Strong on governance, board diversity, marketing and business development issues. I highly recommend for Board non-exec roles.”

Ed Procter


“Pam has always been a determined entrepreneur who has galvanised projects with her energy and sense of opportunity ……she possesses the professional skills of someone who has honed their career on major blue chip business yet she is not reliant on process and systems. Pam can achieve great things starting from a blank sheet of paper.”

Steve Gatfield

Chief Executive, Leo Burnett London

“The brand, from being totally unknown, achieved European brand leadership in 8 months and became the most valuable asset of the business.”

Giles Clarke

Founder and Chairman, Majestic Wine and Pet City, former CEO StepStone ASA

“Building brand equity is important to Pam, but delivering overall business results is critical. In my opinion, this attitude is what makes Pam so valuable to any organisation and management team.”

Bengt Baron

President of The Absolut Company

“She was quickly able to understand the values and proposition for my new interim management business venture and, in extremely tight timescales and with her excellent connections, project manage the creation and delivery of a new logo, strap line, web site, headed notepaper and a whole lot more. I had prior knowledge of Pam’s abilities through other projects we had worked on together and chose her because I knew if anyone could make it happen, she could – and I was not disappointed.”

Gavan Burden

CEO, Burden Dare

“Pam helped us define, launch and establish a Youth brand in the UK market. Her experience, knowledge, network and insights were critical to the successful of our venture.”

Peter Miles


“Pam was an inspirational leader who drove the marketing team to achieve beyond our expectations both personally and for the business. She managed to get the best out of all us through a blend of her marketing knowledge and her leadership style. I know all of us have benefited enormously from our time working for Pam”

Chris Moore

Marketing Director, StepStone.co.uk

A no nonsense and skilful approach to marketing. Pam and her team of specialists get the job done, do it well and are very responsive. Her well thought through business model keeps costs reasonable at the same time. It’s always a pleasure to work with Pam.

Elliott Dexter

Founder, Handpicked Society

I have been working with Pam for about fifteen years on various projects and have always been very impressed by her knowledge of marketing and the fact that she is always prepared to deliver 100%. In knowing a number of her clients, I also know that they are of the same opinion.

Jeff Windsor

Managing Director, Windsor Jennings

“I suggest you forget everything you’ve just read and listen to what she’s got to say. Pam has never failed to sell anything good as long as I’ve known her. She doesn’t need my help now.”

Ben Walker

Creative Group Head, Honda and Nokia

WOB UK has been working with Caspia Consultancy since March 2014. As our 1-day-a-month Marketing Director, Pam’s depth and breadth of experience and contacts have been invaluable in enabling WOB UK to punch above it’s weight from a marketing and PR perspective. Amongst other things, Pam and her team have worked with us to improve the clarity and impact of our website and messaging; and to build our presence in the press and social media.

Rowena Ironside

Non-Executive Director & Chair, Digital Technology Ltd.

Pam was instrumental to helping us set up and implement a marketing strategy for our start up company. She worked closely with us and is a thorough professional. We would recommend her services without the slightest hesitation.

Funmi O.

Founder & CEO, 3F EV Ltd.

Pam has been great to work with, she is very sharp, on the ball and produces fantastic results. Everything is always of high quality, she is able to work with tight deadlines and always pulls the goods out of the bag. It’s brilliant having her wealth of experience at my disposal, always available when I need her. She’s dynamic and always full of energy. Her passion and professionalism always shines through. 

Jagir Singh

Global Head of Investor Relations - Global Advisory Board, First United Capital Group

Having worked with Pam for a number of years I can’t recommend her services highly enough. She is highly knowledgeable of her industry and knows how to relate this successfully to a wide varietyof different needs and circumstances. She knows how to get results and is a genuinely nice person to work with.

Adam Nettleship

Managing Director, Bigmore Associates

I have retained Caspia Consultancy for about 2-3 years and have always found Pam to be superb – not only is she totally professional she also gets great results. Just as important is the fact that she steers me away from doing things which I think I want but she feels may not work – she is happy to forego doing work for which she can get paid if she does not believe the client will benefit. 

John Leyden

CEO, Carbon Accountancy

Pam is one of the best marketing and advertising persons with whom I have ever worked. She was courageous in her strategic recommendations, and focused and committed in her execution. At the time, Hertz was a relatively conservative marketer, and a company which needed new ideas and fresh thinking. Believe me, we got exactly what we needed from Pam.

Michael Garcia


(2012)”Pam, owner and MD of Caspia Consultancy, is our lead marketing and business development consultant, helping us to develop and grow our company INTERIOR-iD. Her consultancy started with advice on the launch of INTERIOR-iD last year in the UK and now continues with our plans to push the company to the next level of successful growth – her support through this current economic climate is essential and indispensable for us. It all started with the development of a business development strategy and marketing plan which act as our pathway in terms of where we want to get to and how to get there – we can follow this internally as well as continuing with Pam’s ongoing consultancy. The marketing plan includes various marketing “tools” and “packages” to choose from depending on the budget and investment we want to make at any given time, ideal for a start-up business. She is not only a strong marketing consultant for SMEs but also an experienced corporate consultant who is just the right person to help a growing company. 

Bernd Radaschitz

Co-Founder and CEO, LANSERRING & INTERIOR-iD Innovators in Craft & Design

Pam has a wealth of expertise and experience in the marketing world. She took the time to really understand our business, helping us to sharpen our brand and focus our new business strategy. She is highly personable, creative in her approach and driven to deliver results – which she does in spades. I recommend her highly.

Christopher Roche

Creative Director & Photographer

If your desire is to grow your business, speak to Pam. She isexcellent in what she does. I recommend a one-to-one with herfirst to appreciate the wealth of knowledge she has. She is highlyprofessional, unassuming and the bottom line for Pam is to growyour business which she will do. 

Grace Fredricks

Director, Hyona Cleaning Ltd.

If you want a superb Marketing Director, but can’t afford or justify paying one full time, then look no further than Pam. We have used her as a ‘part time’ Marketing Director and Marketing Advisor for over 5 years and I cannot recommend her highly enough. She is thoughtful, dynamic, pragmatic and strategic, everything we need from an in house Marketing Director at a fraction of the cost!

Mark Kemp

Founder Owner & CEO, The Gallery Partnership Ltd.

I’ve known Pam for many years, and in several different incarnations: as a colleague at Leo Burnett, as a prospective client, and as a consultant helping us with our mobile business Qustodian. I would use three words to describe Pam: professional; experienced; fun. She just knows so much! She applies her knowledge highly professionally. She is great fun to be around and to work with. Actually a fourth word: committed. Pam works incredibly hard, and is great to have on your team. She makes things happen. I recommend her wholeheartedly 

Brian Jacobs

Founder, BJ & A

Pam has an extremely positive and energetic approach to her work and to work with her is a revelation. She’s extremely hard working, determined, very well connected and a great strategic thinker. Any client of hers can feel very assured that she will do everything in her power to achieve their goals and I can’t recommend her highly enough.

Steph Smith

Account Director, Pier Marketing

I worked with Pam at Leo Burnett when she was Deputy Head of Account Management, a role she relished and consequently excelled at. It was a revelatory experience – I had never come across a director with so much energy, ability and aplomb and I learned much from her and saw how much she brought to the most senior of relationships at Express Newspapers – dealing with newspaper editors and Lords of publishing is a challenge and she took it all in her stride. Not only does Pam dleiver what she promises, she invariably goes the extra mile to inculcate a genuinely fruitful relationship with everyone she works with, making work less of a bind and more of a distinct pleasure. I wish there were more Pam Vicks in the world – I feel very privileged to have worked with her and still know and respect her as a trusted friend whom I know I can turn to for the most interesting solution to just about business problem. 

Bimal Harry

Marketing Consultant

It goes without saying that Pam is an outstanding marketing professional and you only have to look at her impact on brands and businesses to see that. In addition to that, and in my view one of her true strong points, is that Pam gets the best out of people, whether that be a client, colleague, or supplier. Combine this with her own skills and you can achieve real success in the most challenging of environments..”

Chris Moore

Business & Marketing Leader

I have worked with Pam several times in the last couple of years and she has never failed to impress me. Her direction is always clear, her insight is impressive and her client focused approach always gets results. She is particularly good at working together with clients to get to the real issues behind any project and focussing on ways to achieve the desired results. Her expertise and experience has given her an incisive mind and an intuitive feel for marketing, and above all she is a pleasure to work with. I have no hesitation in recommending Pam as a Marketing Manager to anybody. 

Mike Kammerling

Founder and Managing Director, Good Humans

I really enjoy working with Pam. You will get straight advice that isbased on years of experience. Pam gives it to you straight so youdon’t waste time or money. If you like the sound of honest, costeffective advice give Pam a call.

Jason Cobine

Business Assets, Income & Reputations protected. , Aka The Networking Economist™

Pam is an extremely professional and able marketer. She is capable of creating strong, cash generative ideas and is unafraid of taking calculated risks. Her enviable advertising and marketing credentials equate to a top drawer service for her clients and collaborators. Pam is one of the most inspiring business women I have ever met. She also has a great personality, guaranteed to put the most worried of clients at ease.

Charles Amponsah

Experienced communicator and multimedia content producer

Marketing • Advertising • Media • Internet • PR