Five Gen Z Trends Shaping the Future of Brand Engagement

Five Gen Z Trends Shaping the Future of Brand Engagement

Gen Zers 18–24 are reshaping the way brands connect with consumers   Unlike the generations that came before them, most Gen Zers don’t remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite...
Stuff That Bugs Brian….

Stuff That Bugs Brian….

This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
Does Your Brand or Service Target Gen Z?  Do You Even Know Who Gen Z Are?

Does Your Brand or Service Target Gen Z? Do You Even Know Who Gen Z Are?

Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
Apple Ad Revenues Skyrocket Amid Privacy Changes

Apple Ad Revenues Skyrocket Amid Privacy Changes

Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year in the last quarter of 2021 to a record $19.5 billion, according to its earnings report released in January 2022. Overall, company revenues rose 11% to $123.9...
Big Swings in UK Digital Ad Spending by Industry, but Retail Pulls Ahead

Big Swings in UK Digital Ad Spending by Industry, but Retail Pulls Ahead

The UK’s digital advertising industry weathered the pandemic remarkably well. Among the industry sectors tracked by e-Marketer, digital ad spending is predicted to rise across the board (which was not universal last year), but these growth patterns will fluctuate...