“News is something somebody doesn’t want printed; all else is advertising.”

“News is something somebody doesn’t want printed; all else is advertising.”

by | Aug 16, 2021 | Advertising, Branding, Digital Marketing, Entrepreneurs and Founders Tips, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media, SMEs

Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

by | Aug 2, 2021 | Advertising, Branding, Business Protection, Digital Marketing, Marketing Budgets and Spend, Marketing Channels, Marketing Targeting, Media, Research and Trends

The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
An Industry Not At Ease

An Industry Not At Ease

by | Jul 12, 2021 | Advertising, Company Culture, Digital Marketing, Diversity in Marketing, Marketing Budgets and Spend, Marketing Channels, Media, Research and Trends, Social Media, White Papers & Thinkpieces

This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...
GBNews – The Ads on the Channel – and How They Got There

GBNews – The Ads on the Channel – and How They Got There

by | Jun 21, 2021 | Advertising, Branding, Creative Development & Advertising, Marketing Budgets and Spend, Marketing Channels, Marketing Plans, Marketing Targeting, Media

Last week saw the launch of the UK’s latest TV channel, GBNews, the brainchild of ex-News International executive Andrew Neil, funded for the most part by overseas entities. Our blog today is courtesy of Brian Jacobs, a man who knows more about media, advertising...