4 Steps to Mitigate Brand Safety in 2024

4 Steps to Mitigate Brand Safety in 2024

Marketers will face an unprecedented combination of reputational risks this year, including rising ad spend in high-risk digital environments, the proliferation of generative AI technology, polarising political discourse, and social platforms with inadequate content...
How To Mitigate Risk & Reduce Business Energy Costs

How To Mitigate Risk & Reduce Business Energy Costs

We know that many clients and readers of our blog are suffering from the extreme rises in business energy costs over the past 6 months, especially those of you in high energy usage sectors such as manufacturing and engineering. Our client Advantage Utilities  produces...
How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

How the Pandemic Affected Digital Media Quality in Europe — and How Advertisers Can Mitigate Brand Risk

The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
Coronavirus: Millions for small business ‘sitting in council accounts’

Coronavirus: Millions for small business ‘sitting in council accounts’

According to a BBC report on Friday Aug 8th 2020 and the Federation of Small Businesses, there are millions of pounds earmarked for supporting small businesses on March 17th still “sitting in council accounts”. Are you eligible to claim? Lump sums of...