GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group. They are completely free to download (except for handing over a little data about yourself/your business) and...
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
This week’s post comes from an article I was reading in Enterprise Nation today around their take on a series of trends that they believe will have long-lasting effects on the small business landscape going forward. “Discover what six of the most important...
This week’s blog comes from a recent report by GWI Research, who’ve delivered leading consumer insights to household-name businesses since 2009 and whose reports are well worth subscribing to – you can do that here. As new, more infectious variants of...
How big tech took over the news industry. Last week, Press Gazette conducted a mammoth piece of research to reveal the top 50 news media companies in the English-speaking world currently, ranked by turnover. This research revealed that compared with a decade ago there...
The Cog Blog (a great resource and friends of ours) wrote a couple of weeks ago about some lessons learned over the years, illustrated with real-life examples. They asked the great Cog Blog reading population to contribute to the follow-up. So we did. “One that...
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