How has consumer behavior changed, and what does this mean for brands? The rising cost and prices in many sectors have a significant influence on how consumers buy and also how brands operate. People are looking for ways to save money, and the high energy prices are...
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...
Content is indeed king. Especially in our increasingly fragmented media world today. Grabbing attention is key and that’s something we are very good at helping clients do. In 2014, Caspia designed, project managed, printed and handled the media PR launch for...
