Discover the 5 trends that’ll dominate
Has social media, and the internet as a whole, reached a tipping point?
Online identities are set to develop in the metaverse. Customizable self-expression is a must.
The vision of the metaverse is to create a virtual world that’s welcoming to people of all backgrounds. One that connects people and opportunities across borders, and creates new forms of entertainment. No “true” metaverse exists yet, but consumers and brands are exploring and experimenting in online gaming spaces like Roblox, Fortnite, and The Sandbox. Together, they’re helping us understand what the metaverse could eventually be, and its huge disruptive potential.
But to create a truly open world means creating an environment for self-expression, and early metaverse adopters play a key role in defining the shape of this landscape. So, what exactly should brands know in 2023? Read more here.
Despite the rising cost of living, many consumers will still be making room for “must-have” treats. What looks set to make the cut?
Back in the 2008 recession, luxury lingerie sales soared. During the Great Depression and the 2001 recession, people were buying lipsticks in droves. You’d expect consumers to cut down on these “luxuries” during a downturn – so what’s going on here?Well, consumers’ behaviors and attitudes aren’t that straightforward. Sometimes they do the opposite of what you’d rationally expect. But even though every crisis brings its own unique challenges, there are lessons we can learn from past downturns to understand how consumers might behave in the future.
There’s lots of talk about potential recessions in several major global economies heading our way again. While nothing is clear-cut yet, if it does come to pass, it’ll likely be very different to past slowdowns. No other recession has ever followed a time of such severe restrictions before, so pent-up demand is high. We’d be lying if we said we had concrete answers. Nobody does. But what we can do is use our global data to try to piece together the puzzle, and offer up some predictions of where consumers’ discretionary spending might be headed in 2023. Read more here.
Buy now, save the planet later
In the vast majority of countries GWI track, fewer people now tell us helping the environment is important to them compared to pre-pandemic. In every country we track, the number of people who say they expect brands to be eco-friendly has also shrunk in the last few years. A quick Google search can dig up countless recent studies or news headlines which might contradict that. But the data you’re looking at tells the same story in many completely different countries, at different points in time, and the gradual trend lines are unmistakable.
This is one of many declining sustainability-related trend lines all pointing in the same direction; including interest in environmental issues, self-reported recycling, willingness to spend more on eco-friendly products, and environmental optimism. All have diminished in at least 20 or more countries. Read more here.