This blog introduces a really interesting study done recently by GWI. It’s a 70 page report with a huge amount of really useful up to date data. Key insights include: The gap between online and offline media is widening. Media has been affected by changed...
As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics to reach audiences whose habits and preferences have shifted. There is no more a one-size-fits-all approach for businesses looking to engage with consumers. This...
This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...
This week’s blog comes thanks to Brandwatch. Last year, we looked at the size of the online Covid conversation, along with articles covering the virus. It’s been a long time since we last looked, so we decided it was time to revisit. When we’re...
There’s still a way to go, it seems. Back in April Brandwatch looked at how consumer spending in the UK had begun to recover as restrictions were eased and vaccination levels rose. While things were certainly looking better, there was still a long way to go to...
Last month, the UK Government published its much anticipated Online Safety Bill which aims to tackle ‘harmful’ content on social media and elsewhere online. Here Lexie Kirkconnell-Kawana, IMPRESS’s Head of Regulation, reviews the impact of the Government’s draft bill...
