Has Coronavirus Killed Content Marketing?

Has Coronavirus Killed Content Marketing?

Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
More Wise Guys (including Caspia’s own Pam Vick)

More Wise Guys (including Caspia’s own Pam Vick)

The Cog Blog (a great resource and friends of ours) wrote a couple of weeks ago about some lessons learned over the years, illustrated with real-life examples. They asked the great Cog Blog reading population to contribute to the follow-up. So we did. “One that...
Is your business fit for the 21st century?

Is your business fit for the 21st century?

Our friends at Handpicked Society believe that business should help to solve the worlds problems, and have a lasting positive impact on society, the economy and the planet and that “Responsible business is good business”. Their recent research shows that...