The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
There’s no shortage of brands jumping on the Queen’s Diamond Jubilee bandwagon. From Jubilee themed spaghetti to beer, at Marketing Week they’ve collected a host of brands looking to exploit the patriotic frenzy that is expected to envelope the nation this weekend....
This week, we’re looking at what millions of people have said they wanted over the last year. We want this and we want that There’s always something we want, from an extra slice of cake to a dream job. On the internet, we’re not afraid of expressing those wants. Using...
Last month, the UK Government published its much anticipated Online Safety Bill which aims to tackle ‘harmful’ content on social media and elsewhere online. Here Lexie Kirkconnell-Kawana, IMPRESS’s Head of Regulation, reviews the impact of the Government’s draft bill...
So it’s Thursday. We’ve almost made it to the end of the week, and in this week’s blog (a bit late this week, sorry about that) we’re looking at the things people say they need online. If you’ve had a week anything like ours, you’ll probably spot a...
In early December, I was on my regular monthly catch up call with a long term client, John Leyden, the Founder and CEO of Carbon Accountancy Limited. We were just generally catching up as usual, talking about incoming enquiries, return on investment on current...
![I Need a [Insert Coping Mechanism]](https://www.caspiaconsultancy.co.uk/wp-content/uploads/2021/03/Hug-1080x627.jpg)
