Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
The Cog Blog (a great resource and friends of ours) wrote a couple of weeks ago about some lessons learned over the years, illustrated with real-life examples. They asked the great Cog Blog reading population to contribute to the follow-up. So we did. “One that...
Our friends at Handpicked Society believe that business should help to solve the worlds problems, and have a lasting positive impact on society, the economy and the planet and that “Responsible business is good business”. Their recent research shows that...
Charities have struggled more than most organisations during the Covid-19 crisis. Pro Bono Economics estimates that the funding gap will be £10 billion over the next 6 months and some large charities have already announced significant redundancies. In a recent DSC...
Brandwatch recently analyzed – or analysed if you’re in the UK 🙂 – 40 million images containing logos, to find the most photographed brands to date in 2020. The power of images has been well documented for decades but, with the democratisation of...
Today, as more and more businesses get to open their doors here in the UK after a long 3 months, we’re looking at the customer service areas companies need to watch to avoid losing business, based on research by Brandwatch who surveyed 4,092 adults from...
