Google, the search engine used by more than a billion people around the world, is reported to be considering charging for premium content generated by artificial intelligence (AI). The company, owned by Alphabet Inc, is said to be revamping its business model and...
As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates. Retail, quick-service restaurant (QSR), and hospitality businesses have been the main users of QR...
Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year in the last quarter of 2021 to a record $19.5 billion, according to its earnings report released in January 2022. Overall, company revenues rose 11% to $123.9...
