This week’s blog comes courtesy of our friends at Make Happy. We’ve all been there, that moment of hesitation before approaching a colleague with feedback, or that uncomfortable feeling when discussing complex issues at work. We often choose to delay or...
If you’re curious about what really keeps consumers coming back to your brand, take a look at the Braze Consumer Research Report. Braze surveyed more than 2,200 consumers to uncover consumer preferences and trends when it comes to loyalty. Download the report to get...
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, as noted in Insider Intelligence’s B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad...
The days of CEOs steering the ship solo are gone; it’s the consumers who hold the rudder now, directing brands toward personal, lightning-fast, and engaging experiences. 2024 promises to be a whirlwind of trends that will shape how marketing plays out. Brandwatch has...
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. “This session is all about looking at the world of audience measurement from an...
