April 2026 – Latest Marketing News Snippets
Key Marketing Trends & News (April 2026): AI Shift from Hype to Results: AI is moving from a feature to a core brand story, with companies like Samsung and Coca-Cola deepening its integration in both marketing and product development. "Agentic" Commerce: "Agentic...
Positive Change for Adland – Advertising Who Cares? Summit 2025
The Advertising: Who Cares? Summit took place on October 16th at The Vue Cinema, Leicester Square. From the link below you can find details of all the speakers, along with the decks (and where appropriate videos) they presented on the day....
Define Success on Your Terms in 2026
This month's blog comes thanks to and with the kind permission of Business Coach Jo James of Amber Life. Her first newsletter of 2026 landed in my inbox a few days ago and her tips for defining success on your terms in 2026 are excellent. Since I couldn't improve on...
Molly vs The Machines
Below is text from an important Linked In post from Jake Dubbins, the Co-Founder and Co-Chair at the Conscious Advertising Network. I was there too and it was both inspirational and horrific at the same time. My hope is that this film (in cinemas and Ch4 in March)...
Five Trends in 2026 Marketing Currently
1. AI Moves from "Tool" to "Infrastructure" From Hype to Utility: AI is now a "silent utility," embedded in everyday workflows for predictive media planning, sentiment-led creative variations, and real-time ad adaptation. The "Human Premium": As AI-generated "slop"...
Christmas Creep is Here Again
Brands and retailers on both sides of the Atlantic are bringing forward the launch of their holiday advertising campaigns, partly in response to consumers bringing forward their spending plans. What’s happening In the UK, Halloween was barely over before several...
World Ethics Day, 15 October, 2 PM – 3 PM BST : “Rebuilding Trust, Improving Information Ecosystems”
Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis...
Funding Quality Media – Advertising: Who Cares?
Caspia's Pam Vick is leading the Advertising: Who Cares? workstream on "Funding Quality Media" at our event on October 16th, with a staggeringly well qualifed group of media owners, agencies and clients including Jamie Credland, Sarah Jones, Gordon Black, Abigail...
Advertising Who Cares – October 16th 2025, Save the Date!
The below posts from Linked In summarise what we are up to on October 16th. Caspia's Pam Vick will be leading the "Funding Quality Media" workstream. Advertising: Who Cares? There seems to be a mounting chorus of concern about the direction of the advertising...
Key Marketing Trends as at July 1st 2025
So what's everyone talking about in marketing at the moment? As of today, July 1st 2025, top marketing trends include a stronmg focus on AI, short-form video, influencer marketing and personalised content. Additionally, sustainability and social responsibility are...
Five Charts to End the TV Debate
You may have already seen this article by Peter Field, as it's been widely shared on Linked In especially. It's particularly relevant to the work we are doing in the workstream "Funding Quality Media" that I am leading for Advertising:Who Cares? Whilst I (we) are not...
Top 7 Updates of the Week and What’s Trending
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here's an example from a recent update from May 4th 2025. It's quite US centric but a lot applies globally: Mark Zuckerberg...
Marketing • Advertising • Media • Internet • PR
Get In Touch...
Pavilion Kensington
96 Kensington High Street
London
W8 4SG
Tel: +4402070994907
Skype: pamvick
Fax: +44 (0) 20 7099 5802
We Can Help With
