The Trends That’ll Dominate 2023
Discover the 5 trends that’ll dominate Has social media, and the internet as a whole, reached a tipping point? If you were lucky enough to access the first ever website on August 6th, 1991, then you - for one brief moment - had officially seen everything on the...
Wishing all our readers a Merry Christmas/Happy Holidays and a Healthy and Happy 2023
Some Learnings from a Competitor
This morning I received an email newsletter from a "competitor" ( at least in terms of some of the services we provide). I don't remember when or why I signed up for it; perhaps I wanted to download something they were offering in return for data capture (always a...
A Memory Returned – The Furby 🙂
You can never really know what's around the corner. In early 1998, the people of the world were blissfully unaware that the must-have Christmas toy was set to be a furry, robotic beaked-hamster type thing which could talk, blink, and learn. We're of course talking...
2022 UK SMS Marketing Consumer Trends Report
As consumer preferences for communication become more and more mobile-based, SMS marketing has quickly emerged as an effective way for brands to engage with shoppers — and a key touchpoint for strengthening personalised, one-to-one customer experiences. To help brands...
Twitter Launches Location Spotlight to Appeal to Brick-and-Mortar Businesses
Twitter is launching a "Location Spotlight" tool, which debuted broadly in August this year. The feature allows businesses with a physical location to prominently position important information on their Twitter profiles. Businesses can add details like store hours and...
Live Mintel Webinar Nov 17th – 2023 Global Consumer Trends: Spotlight on Europe
Mintel’s Global Consumer Trends 2023 combine global market and data analysis with impactful insight to provide a high-level overview of the key motivations and challenges that lie ahead for consumers. By providing implications for the short, medium and long term, we...
3 takeaways from UK TikTok marketing report
The TikTok train continues to gather steam, with growing user numbers, engagement rates, and ad revenues. But UK marketers have a lot to consider when marketing on TikTok — where catching the eye of users is an entirely different proposition than it is on other social...
Words Matter
Words matter. We all know that and yet within the media world we use the same word to mean different things. Further, and worryingly we don’t let on that this is the case, thus causing confusion and misunderstandings. Take the simplest thing. We speak of digital...
What’s It Got To Do With Us?
The blog below is reproduced in full from The Cog Blog because every advertiser needs to think hard about Brian Jacob's message. What’s It Got To Do With Us? 13 October 2022 When I was at college, I remember being told by our advertising lecturer that we should not...
Fighting the Urge to Splurge in the Cost of Living Crisis
As inflation rises, many consumers face a new dilemma: deciding where to cut back on spending. Making decisions is tough, as there’s a clear tension between wanting to go out and enjoy the post-pandemic world, and saving money by staying in. Fears about the future of...
16 Ways Joining An Online Community Could Improve Your Life
We all know that being part of a community feels like it’s a good thing. And we've found what we think is a good one for clients and marketers alike, whether you are a NED or an Exec or a Consultant. It's called Guild and we thought many of our readers might be...
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