Pinterest, the visual content sharing platform is on the rise in popularity again for the first time in years, but how can you actually use it as part of your wider marketing plan?

Pinterest summarises itself perfectly –  a visual search engine, guiding its 433 million monthly users to ideas that are just right for them.

There is huge potential for your business to capitalise on this, influencing buyer decisions and encouraging them to purchase products from your brand over other competitors.

In fact, according to Sprout Social, 83% of weekly Pinterest users make purchases based on the content they see from brands on the platform.

But we understand that getting to grips with the business side of Pinterest can be a time-consuming and complex task, particularly if you are not social media savvy.

Read on for a easy-to-follow, step-by-step guide that will help you build the perfect brand-building Pinterest board, attracting users and increasing those all important conversions.