Where is marketing headed in 2023? Well, with the onset of new technologies, Instagram’s Reels-first strategy, the Metaverse, a cookie-less world, and many more changes and updates, one of the keywords for this year is “adapt”.

Meltwater has studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. You’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels
your marketing strategy forward.

Chapter topics explored in this 28 page report include :

TikTok    Social Commerce    Accessibility    Short form video    Social Listening    The Valuer of the Brand

Influencer Management    Guided Marketing Insights    The Future of Demographics    The Metaverse

The Death of Thurd Party Cookies    Social Media Integrations    Insta Reels    Interactive Content   AI Content Creation