Advertiser Boycotts and The Trials of Facebook – Latest update June 29th 2020
This week's blog comes with thanks to our friends at The Cog Blog. As they put it: "The competition to be number one in the spreader-of-hate-and-discrimination stakes is intense. Twitter seemed to have it pretty well sewn up going into the final stages but a late run...
Customer Service Areas Companies Need to Watch to Avoid Losing Business.
Today, as more and more businesses get to open their doors here in the UK after a long 3 months, we're looking at the customer service areas companies need to watch to avoid losing business, based on research by Brandwatch who surveyed 4,092 adults from Australia,...
Good Marketing Spend Management – a key skill amid the Covid-19 downturn
Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...
Recently Launched Fortune Law Academy Video Series: “Law for Entrepreneurs.”
Fortune Law Academy presents “Law for Entrepreneurs” Because we have worked for almost 20 years with start-ups, scale-ups and small businesses of every kind, in many sectors, we often come across legal issues which need to be resolved as part of our work helping these...
Invest in Good (PR) Photography and Images for your Brand
When you're building a website, creating your social media profiles, submitting articles for media publicaton and all those other projects where you need a photograph of yourself, don't be tempted to scrimp on the cost. Don't choose a photographer based on cost, ask a...
Help London’s Local Businesses
Back in March, for obvious reasons, Time Out changed its name to Time In. And on May 11th they launched Love Local. I wanted to write this week's blog about that campaign, because even as the lockdown starts to ease, it's too late for some. As Time out says, and I...
High Court narrows Sky’s trade mark protection and criticises the use of trade marks as a weapon
A very interesting article last week from the Intellectual Property team at Osborne Clark. On 29 April 2020, the English High Court handed down its eagerly awaited judgement in Sky plc v SkyKick UK Ltd, holding that Sky has succeeded in its claim of infringement by...
Why Don’t Most Agencies Follow Their Own Advice? And Where Are They?
This week’s post comes with thanks to our friends at Cog Blog, from where these thoughts are taken almost verbatim, and firstly looks at the many opinions, articles and webinars on how marketers should go about weathering the coming economic recession. These come...
Zoom Cheat Sheet
So you're a Zoom expert now, right? Meetings, Family Get Togethers, Pub Quizzes, Parties, Raves (or is that just me?). In fact you're probably sick to death of trying to curate your bedroom or study so that your clients don't see the pile of dirty washing in the...
Should I reduce my marketing budget due to coronavirus?
No. Well, I would say that, wouldn't I? There are actually many, many research reports over the years that have proved conclusively that businesses who continue to invest in marketing always (always) come out of a recession stronger than their competitors. Thanks to...
Ethical and Sustainable Shopping Sees Boost in Conversation
Is the current crisis making us think more about how we shop? In the 31 days to April 14th there were 261k people taking to social media to discuss local, ethical, and sustainable online shopping, according to Brandwatch. Discussion around this kind of shopping has...
Quarantine Dreams and Hangovers
In the midst of all the doom and gloom, some fab trends data from Brandwatch this week. In the last 31 days, there were 1.4m English-language mentions of weird dreams and nightmares, up 27% compared to the 31 days before that. "According to 28.8k people, they've had...
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