The Post Office: Lessons in Media
With thanks to The Cog Blog. "One of the unintentionally hilarious things about LinkedIn is the number of earnest posts telling us all what we can learn from this event or that occurrence. ‘5 Things Every Marketer Should Take From King Charles’ Coronation’. The fact...
Elevate Your Workplace Communication Game This Year
This week's blog comes courtesy of our friends at Make Happy. We've all been there, that moment of hesitation before approaching a colleague with feedback, or that uncomfortable feeling when discussing complex issues at work. We often choose to delay or sidestep these...
Consumer Loyalty Report Jan 2024
If you’re curious about what really keeps consumers coming back to your brand, take a look at the Braze Consumer Research Report. Braze surveyed more than 2,200 consumers to uncover consumer preferences and trends when it comes to loyalty. Download the report to get...
Feeding the Monster – The Tyranny of Big Numbers
Earlier this month Brian Jacobs chaired the advertising session at the annual asi video and audio measurement conference in Nice. This post is based on his opening remarks. "This session is all about looking at the world of audience measurement from an advertising,...
Data Protection and the ICO. Does your company need to register? What if you are a sole trader?
We live in a data-driven world. Almost every transaction and interaction you have with most organisations involves you sharing personal data, such as your name, address and birth date. You share data online too, every time you visit a website, search for or buy...
“This is your badass 100 Cards in One. Your gateway to money for nothing. Your personal firewall. Your kickass travel companion. And yeah, it’s a time machine.”
I am a new convert to Curve, along with 600,000 others. With 2 business accounts and 2 personal, debit and credit cards for each, cloud accounting with my accountant and the impossibility of talking to a physical bank manager nowadays, as a small business owner I...
How To Make A Reverse Advent Calendar For Those In Need This Christmas
December was the busiest month for food banks last year - 186,185 three-day emergency food parcels were provided to people in crisis. Of these, 78,536 went to children. There's another type of advent calendar which, if everyone got involved, could help thousands of...
…….But If You Really, Really Do Need A Brochure
"I do really, really need a brochure." So in a previous post I explained that in my experience, most clients who ask for a brochure don't really need one; they generally need something else. BUT if after discussion we decide that actually you DO need a brochure, then...
How a Virtual Assistant PA Can Change Your Life and Transform Your SME Business
Business development and marketing experts who organise SME business owners still need organising themselves..... Once upon a time there was a marketing consultant called Pam (yes dear reader, it was me) who was a brilliant organiser. She had clear action plans for...
Online Advertising: Where Does Relevance Stop and Stalking Start?
Ever felt you were being watched? Or listened to? Online display ad algorithms, AI in social media ad targeting, recent news earlier this year that Amazon has thousands of workers listening to Amazon Echo aka Alexa voice assistant recordings - it's all getting a bit...
Is your SME business protected?
Business development and marketing are important, but first make sure the foundations of your SME are solid. Whenever I start working with a business owner, whether a start-up, an early stage growing SME or a long standing business, there's always one conversation I...
Why do so many SME business owners start from the wrong end of a marketing plan?
"I need a brochure." I've lost count of how many times I've heard this when I have asked prospective clients what their objective is or what they need in terms of help when they call me. My answer is always "Why?" and their response is often "Because I don't have one"...
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