1. AI Moves from “Tool” to “Infrastructure” From Hype to Utility: AI is now a “silent utility,” embedded in everyday workflows for predictive media planning, sentiment-led creative variations, and real-time ad adaptation. The...
Caspia’s Pam Vick is leading the Advertising: Who Cares? workstream on “Funding Quality Media” at our event on October 16th, with a staggeringly well qualifed group of media owners, agencies and clients including Jamie Credland, Sarah Jones, Gordon...
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
Relationships, Dear Boy… Harold Macmillan, UK Prime Minister in the 1960s was once asked by a journalist what was the most difficult thing about being Prime Minister. His reply: “Events dear boy, events.” It may be unfashionable to say so but the most difficult thing...
Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
