Customer Lifetime Value (CLV) is an important metric for businesses of all sizes and in all industries, but for SMEs, it can be especially useful and help you to compete with much larger brands. So, what exactly is CLV? Essentially, this is the average amount of money...
Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
Earlier this month, Entrepreneur Handbook published a list of over 200 private and publicly-funded business grants available to UK businesses, including SMEs. Cash grants range from hundreds to thousands of pounds, the highest generally reaching up to £500,000. Grants...
Fulcrum is a client I have been working with since last year. A really motivated team – ambitious, truly diverse, with a real appetite for growth. And one of the most open and friendly working environments I’ve experienced anywhere, let alone in the legal...
Our friends at Handpicked Society believe that business should help to solve the worlds problems, and have a lasting positive impact on society, the economy and the planet and that “Responsible business is good business”. Their recent research shows that...
Some light amongst all the gloom according to research from digital bank Starling and the Great British Entrepreneur Awards (GBEA), as a survey reports that 80% of UK SMEs are confident they will recover from Covid despite gloomy economic forecast. The survey of more...
