The Advertising: Who Cares? Summit took place on October 16th at The Vue Cinema, Leicester Square. From the link below you can find details of all the speakers, along with the decks (and where appropriate videos) they presented on the day....
The below posts from Linked In summarise what we are up to on October 16th. Caspia’s Pam Vick will be leading the “Funding Quality Media” workstream. Advertising: Who Cares? There seems to be a mounting chorus of concern about the direction of the...
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here’s an example from a recent update from May 4th 2025. It’s quite US centric but a lot applies globally: Mark Zuckerberg...
Marketers are tuning their targeting strategies for a 2025 where cookies remain in limbo, media mix modeling (MMM) usage expands, and experimentation with AI continues. “Because we have a more robust view of our first-party data, we have more insight into our...
Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
