Content marketing has been a growing source of advertising revenue for news publishers in recent years and according to the Content Marketing Association is worth £5bn a year in the UK alone. But it has been particularly hard-hit by the pandemic. With in-flights...
This week, I wanted to give a shout out to News UK. As reported in The Drum today, this week they opened a photography and illustration agency to support unrepresented creative talent, with the aim of tackling nepotism in the media. Bridge Studios, News UK’s content...
Last week we talked about some of the social listening platforms that are available out there, to help you track the market, your competitors and your brand – and ultimately to help you to better understand the ROI of your social media marketing. This week...
Brandwatch recently analyzed – or analysed if you’re in the UK 🙂 – 40 million images containing logos, to find the most photographed brands to date in 2020. The power of images has been well documented for decades but, with the democratisation of...
Fortune Law Academy presents “Law for Entrepreneurs” Because we have worked for almost 20 years with start-ups, scale-ups and small businesses of every kind, in many sectors, we often come across legal issues which need to be resolved as part of our work helping these...
When you’re building a website, creating your social media profiles, submitting articles for media publicaton and all those other projects where you need a photograph of yourself, don’t be tempted to scrimp on the cost. Don’t choose a photographer...
