Fulcrum Chambers (Fulcrum) is an international firm focused exclusively on compliance, investigations, and defence across mixed sectors globally.
Determined to hit a climactic growth target through a long-term actionable plan, they consulted with Boardroom Advisors early in 2020 to focus on marketing positioning and long-term business development strategy (Boardroom Advisors is one of the organisations Pam Vick of Caspia Consultancy consults for as a specialist advisor to their clients).
A new management team with ambitious growth targets required a 360-degree review of the business from a positioning and marketing point of view, with the objective of preparing a strategic business development plan for the next 5 years.
Part of this process meant that Fulcrum would need to prioritise how it branded itself through the face of most, if not all, businesses — their website. The direction and management of this major project, alongside the development of digital marketing capabilities and tools, would be a key focus.
Development of a full business development strategy and detailed plan for 2021/2022 and ongoing reporting templates for marketing metrics tracking and business development return on investment.
A new website that launched in October 2020 with content aligned with a clear marketing position.
New marketing partnerships with Law in Sport, French and Spanish UK Chambers of Commerce and ongoing discussions with other potential partners