Business Energy Costs – A Looming Crisis And How to Mitigate It
Growing media coverage and public outrage about rising domestic energy prices has shone an important spotlight on the impact of these spiralling costs in our homes. However, unlike for households, there is no price cap on business energy. This means that suppliers can...
TikTok to Surpass YouTube in US
The forecast: US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come. It's likely that this trend will be seen...
There’s Not Enough Emojis For Some.
Have you ever gone to post an emoji only to find it doesn't exist? It's a frustrating experience, particularly when it's such an obvious one. How could the emoji gods Unicode forsake you in your time of need? (Unicode is responsible for choosing what becomes an emoji,...
Five Gen Z Trends Shaping the Future of Brand Engagement
Gen Zers 18–24 are reshaping the way brands connect with consumers Unlike the generations that came before them, most Gen Zers don't remember a time before smartphones and social media. For Gen Z, using social media to follow their interests and favorite brands...
Stuff That Bugs Brian….
This week’s post is in the form of a Q&A in which Brian Jacobs of Cog Blog opines on a number of matters apparently of great import to the media and advertising industry (based unscientifically on frequency of appearance in his social media feeds). From Elon Musk...
Take Command of your Brand
Take command of your brand - long-term growth requires a balanced marketing strategy Nielsen's 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels and...
Social trends 2022
1997. Social media is born. Fast forward to 2022 - the world of TikTok, augmented reality and influencers. The latest report from GWI looks at what's changed and the most recent trends. Social media usage has plateaued. Since Q2 2021, time spent on social media has...
Bots Don’t Buy Stuff
This week's blog comes from a piece from back in April, in The Cog Blog, which regular readers will know is a favourite of mine (and written by a good friend and ex-colleague). I've been meaning to feature (steal!!) it for a while. Advertisers advertise in order to...
Do Instagram Hashtags Help with Post Impressions?
Recently (March 2022), Adam Mosseri, the head of Instagram, said in one of his Stories that Instagram hashtags don't "really" help with post distribution. Social Insider has analyzed 75,361,233 Instagram posts published between March 2021 and March 2022 to see...
Does Your Brand or Service Target Gen Z? Do You Even Know Who Gen Z Are?
Does your brand or service target Gen Z? Do you even know who Gen Z are?!! Generation Z, colloquially also known as zoomers, is the demographic cohort succeeding Millennials and preceding Generation Alpha. Still confused? Researchers and popular media use the mid to...
Top Five Quirky Jubilee Brand Tie-Ups
There’s no shortage of brands jumping on the Queen’s Diamond Jubilee bandwagon. From Jubilee themed spaghetti to beer, at Marketing Week they’ve collected a host of brands looking to exploit the patriotic frenzy that is expected to envelope the nation this weekend....
How To Mitigate Risk & Reduce Business Energy Costs
We know that many clients and readers of our blog are suffering from the extreme rises in business energy costs over the past 6 months, especially those of you in high energy usage sectors such as manufacturing and engineering. Our client Advantage Utilities produces...
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