Gen X – Internet Users 38-56. Attitudes and Behaviours.
GWI Generation reports are really useful for marketers like me – and also for any of you business owner readers of this blog out there targeting this group. They are completely free to download (except for handing over a little data about yourself/your business) and...
Celebrating International Women’s Day with Female Led Brands
Celebrating International Women’s Day, The Big Issue Shop has brought together a range of female-led brands that are also making a social impact in Hackney, India, Bangladesh, Swaziand and beyond. Why not treat yourself, a friend or family - knowing you are also...
Vicarious Living in Lockdown
A few weeks ago, Brandwatch CMO Will McInnes posted a tweet about watching hours of YouTube videos of beautifully shot mountain treks and hikes while in lockdown at home.He got a number of people replying with their own tonic videos: the view from a Norwegian train as...
What Do We Know About Today’s Consumers?
A really helpful and interesting report this month, for marketers like me at least, from Global Web Index. What do we know about today’s consumer? 50% research brand or products via search engines, and 41% via social networks Digital consumers have on average 3.2...
Company culture is not a foosball table.
I was talking today with a founder who really walks the walk in terms of a truly "self-managed" company culture based on trust and transparency. We discussed among other things how it's a shameful truth that it's taken Covid to make many if not most CEOs realise that...
Six SME Trends To Act On In 2021
This week's post comes from an article I was reading in Enterprise Nation today around their take on a series of trends that they believe will have long-lasting effects on the small business landscape going forward. "Discover what six of the most important shifts are,...
4 things to remember when guiding employees through 2021
This week's blog comes from a recent report by GWI Research, who’ve delivered leading consumer insights to household-name businesses since 2009 and whose reports are well worth subscribing to - you can do that here. As new, more infectious variants of coronavirus...
January 2021 – How Our Resolutions Have Changed
Resolutions are looking very different this year So here we are in January 2021. It is January, isn't it? The days and weeks and months seem to be blurring onto one long Zoom call at the moment, punctuated by the occasional sortie to the local park for a bit of...
Free Resources to Check Out – Social Media Industry Benchmarks and Regional Insights
Uncover the latest social media marketing trends based on the most recent platform benchmarks (Facebook and Instagram) data from Socialbakers - these are completely free once you input your email address (you can always easily unsubscribe from mailings later although...
Caspia Marketing Internships and Work Placements 2021
An internship is a period of work experience, offered by an organisation, lasting for a fixed period of time anywhere between a week and 12 months. They are typically undertaken by students and graduates looking to gain relevant skills. Many employers use these...
Meet our “Santa CEO” Client, John Leyden from Carbon Accountancy
In early December, I was on my regular monthly catch up call with a long term client, John Leyden, the Founder and CEO of Carbon Accountancy Limited. We were just generally catching up as usual, talking about incoming enquiries, return on investment on current...
Free Advice – Business Development & Marketing Consultation for 2021 Planning
My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There's a long haul ahead I fear, but I'm very thankful and grateful that my own business hasn't suffered too badly in 2020, due to the loyalty, commitment and...
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