Bluesky, the microblogging alternative to X, has found impressive growth and public interest following the US elections, adding 1 million new users in a single day. However, its murky monetisation plans have left its value for marketers unclear. Bluesky is growing...
Caspia has been managing the Twitter feed for client Carbon Accountancy for several years now. In July 2018 the accountancy trade magazine AAT ran a feature called “Carbon Shows How To Out-Tweet the Big 4”. The article examined how experienced and creative...