Take command of your brand – long-term growth requires a balanced marketing strategy Nielsen’s 5th Global Annual Marketing Report was recently released. Based on a global survey, they’ve sought to capture marketers’ sentiment around new marketing channels...
Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
My way of giving something back to end this dreadful year and help UK SMEs start with a clean sheet in 2021. There’s a long haul ahead I fear, but I’m very thankful and grateful that my own business hasn’t suffered too badly in 2020, due to the...
Some light amongst all the gloom according to research from digital bank Starling and the Great British Entrepreneur Awards (GBEA), as a survey reports that 80% of UK SMEs are confident they will recover from Covid despite gloomy economic forecast. The survey of more...
Read a timely article about marketing spend management today in Marketing Tech News. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a catalyst for future growth. Effective spend management enables agile...
