Funding Quality Media – Advertising: Who Cares?

Funding Quality Media – Advertising: Who Cares?

Caspia’s Pam Vick is leading the Advertising: Who Cares? workstream on “Funding Quality Media” at our event on October 16th, with a staggeringly well qualifed group of media owners, agencies and clients including Jamie Credland, Sarah Jones, Gordon...
Advertising: Who Cares?

Advertising: Who Cares?

The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
“News is something somebody doesn’t want printed; all else is advertising.”

“News is something somebody doesn’t want printed; all else is advertising.”

Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...