Below is text from an important Linked In post from Jake Dubbins, the Co-Founder and Co-Chair at the Conscious Advertising Network. I was there too and it was both inspirational and horrific at the same time. My hope is that this film (in cinemas and Ch4 in March)...
The Advertising: Who Cares? Summit took place on October 16th at The Vue Cinema, Leicester Square. From the link below you can find details of all the speakers, along with the decks (and where appropriate videos) they presented on the day....
Trust in the media has hit historic lows. As the misinformation wildfire spreads faster than facts can follow, communication professionals across all sectors are grappling with unprecedented challenges. From newsrooms to government departments, from crisis...
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here’s an example from a recent update from May 4th 2025. It’s quite US centric but a lot applies globally: Mark Zuckerberg...
On TikTok, bigger isn’t always better. Brand accounts with large followings are seeing growth rates slow as the platform matures and the era of explosive follower gains fades. Follower volume isn’t the only measure of a brand’s TikTok strategy success. Smaller...
The advertising industry has become a place where machines have replaced people, jobs have become soul-less, and data is treated as royalty – this before AI gets into its stride. Much present-day advertising is ineffective, inefficient, unaccountable,...
