Tracking the competition is a tough job. Similarweb’s 10-step guide shows you how to do it quickly so you can take on the competition. You’ll learn how to: Track the industry leaders to see how they’re staying on top Create a head-to-head comparison of...
Chapter Zero has launched a new Board Scorecard to help boards assess how effectively they are tackling the net zero transition and building resilience to climate impacts. Non-executive directors (like Caspia’s own Pam Vick, who is a non-exec and also a Trustee)...
Facebook has revealed for the first time how it decides what “problematic or low-quality” content should be demoted in its News Feed. The social media giant has often been criticised for not being transparent enough with decisions about what posts it effectively hides...
GWI have a new report – 65 pages of it – looking at the consumer trends to look out for in 2022. For those who don’t know them, GWI is a leading audience targeting company for the global marketing industry : “we show you how consumers...
Getting prospects to land on your website and take action is an extremely demanding task for two reasons: Optimising your website for search engines requires a lot of resources and presents major technical challenges, as Google and its counterparts continue to update...
European Court of Justice: Case aims to restore European Citizenship to British Citizens living in the EU A slight deviation from my usual marketing blog this week, because I think it’s an interesting and important topic. If, like many of my friends and...
