Everything Communicates Another great blog topic shamelessly taken and adapted from The Cog Blog. It’s a truism that everything a brand or company puts out there is in effect an ad. To quote William Randolph Hearst: “News is something somebody doesn’t want printed;...
The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next...
This week’s blog reproduces parts of, and adds some of my own thoughts to a thoughtful blog from Brian Jacobs, on a subject that is very close to my heart, as regular readers will know – misogyny. Brian says “The more I look around, the more I read...
Especially relevant for Instagram in the beginning, hashtags started to gain more grounds on LinkedIn as well and have the same purposes and objectives as they do on all the other platforms, which are basically to: increase your content reach expand your brand...
Last month, the UK Government published its much anticipated Online Safety Bill which aims to tackle ‘harmful’ content on social media and elsewhere online. Here Lexie Kirkconnell-Kawana, IMPRESS’s Head of Regulation, reviews the impact of the Government’s draft bill...
2021 forecast and a final look at 2020’s results (with thanks to eMarketer). Although 2020 was ad spending’s most disappointing year on record worldwide, it could have been worse. In fact, the final figures outperformed dire mid-pandemic projections: Before the...
