The below posts from Linked In summarise what we are up to on October 16th. Caspia’s Pam Vick will be leading the “Funding Quality Media” workstream. Advertising: Who Cares? There seems to be a mounting chorus of concern about the direction of the...
You may have already seen this article by Peter Field, as it’s been widely shared on Linked In especially. It’s particularly relevant to the work we are doing in the workstream “Funding Quality Media” that I am leading for Advertising:Who...
Social Juice on Substack has some useful summaries of latest marketing and digital news and trends, definitely worth subscribing to. Here’s an example from a recent update from May 4th 2025. It’s quite US centric but a lot applies globally: Mark Zuckerberg...
Latest update from Advertising: Who Cares? First, welcome to all of our new supporters. We are now over 600 in number, with new people joining pretty well every day. We have supporters in all of the major ad markets, and from all sides of the industry. Next, we want...
Influencer marketing is a core part of many brands’ strategies. Sponsored content spend on social media will total $8.14 billion in 2024, nearing the $10 billion mark by 2026, according to EMARKETER’s March 2024 forecast. As this space grows, tracking success and...
For marketers and research professionals, the ever-changing media landscape can be both inspiring and overwhelming. We don’t just need to understand it, we need to use our know-how to point decision-makers in the right direction and make the most of their budget. This...
